Box to Box appoints Bea Hegedus as Chief Commercial Officer

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Transatlantic production company Box To Box Films has appointed former Vice Media director Bea Hegedus as its new Chief Commercial Officer.

Hegedus will start work in June, overseeing the commercial aspects of the company’s operations, from marketing and brand partnerships to diversifying revenue streams and driving business growth. She will report to Managing Director Samantha Lawrence and work closely with co-founders James Gay-Rees and Paul Martin.

Hegedus, whose career in the industry spans two decades, was previously head of distribution for Vice Media, overseeing distribution and licensing, as well as co-production and launch of the FAST business. Previously VP of global scripted content at ITV Studios, she has also served as head of television for Silver Reel and president of international distribution at Lionsgate’s unscripted division.

“We are delighted to have Bea joining us – her unparalleled focus on innovative commercial models, combined with her expertise in the ever-changing media landscape, means she is the perfect person to help Box To Box take advantage of the exciting opportunities that arise . ”, said Laurens.

Hegedus added: “Box To Box is a major cinematic force that tells powerful stories in unique and compelling ways, and I have long admired their work and team. It is a privilege to join a company that is already so incredibly accomplished and accomplished, and I am very excited to help lead the next phase of ambitious growth and forward-looking innovation.”

Hegedus’ hiring follows the news that Box to Box has appointed former Shine EP, Tom Hutchings, as executive producer.

Based in London, Paris and Los Angeles, Box to Box is the indie behind hits like ‘Formula 1: Drive to Survive’ for Netflix, ‘Make or Break’ for Apple TV+ and the upcoming Netflix series ‘Sprint’.

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Earlier this year, Bruin Capital made a minority investment in the company, allowing them to strengthen the senior leadership team and self-finance projects.

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