‘Demon Slayer’ on the Slate as India’s JioCinema sets up Anime Hub

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Billionaire Mukesh Ambani’s streamer JioCinema is launching Anime Hub, featuring a range of popular Japanese titles in the genre.

Starting May 12, the hub will star in the global simulcast of Season 4 of “Demon Slayer.” Highlights on the list include: action comedy “Spy x Family”; school chaos in “Assassination Classroom”; supernatural action comedy “Mob Psycho 100”; time-traveling drama “Tokyo Revengers”; fantasy adventure “Welcome to Demon School! Iruma-kun”; psychological thriller “Welcome to the Elite”; fantasy “That time I was reincarnated as slime”; and mystery “The Junji Ito Maniac.”

With a view to growing the Otaku (anime fans) community in India, the hub will also offer a curated selection of hits and hidden gems including ‘Bofuri: I Hate Getting Hurt’, ‘So I Put All My Skill Points Into Defense, “My Next Life as a Villain: All Routes Lead to Doom!”, “The Familiar of Zero,” “Goblin Slayer” and “In/Spectre.”

The anime content is licensed by Taiwan-based anime distribution and licensing company Muse Communication, Variety understands.

The hub is part of the JioCinema Premium platform, which starts at a monthly subscription of INR29 (35 cents) for one device or INR89 ($1.05) per month for a family plan that covers four devices. The streamer is trying to become India’s top streaming service by introducing cheap premium subscriptions and offering free access to the hugely popular Indian Premier League cricket tournament.

A JioCinema spokesperson said, “JioCinema Premium’s consumer-centric approach has opened up access to quality and diverse content to audiences across India. Our newest offering, Anime Hub, offers a world of content that will entertain anime fans. From simulcast real-time global releases to hundreds of hours of top anime titles, we are confident that JioCinema’s Anime Hub will become a favorite destination for anime fans in India.”

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The growing popularity of anime in India is also reflected in Warner Bros.’ focus. Discovery on the genre on the list of broadcast channels.

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