Singapore Airlines signs two major agreements to strengthen commercial and sustainability initiatives, BA

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In separate agreements signed at the 80th Annual General Meeting of the International Air Transport Association (IATA), Singapore Airlines (SIA) has formed partnerships to expand its network and develop sustainable aviation practices.

Riyadh Air and SIA forge a strategic partnership
On June 2, SIA and Riyadh Air, a new Saudi Arabian airline set to launch in 2025, signed a Memorandum of Understanding (MoU) to establish a commercial partnership. This agreement paves the way for cooperation in several areas, including:

  • Interline Connectivity: Subject to regulatory approval, passengers on both airlines will be able to connect seamlessly between their respective networks.
  • Codeshare arrangements: This would allow SIA and Riyadh Air to sell seats on each other’s flights, giving passengers more travel options.
  • Benefits of the Frequent Flyer Program: Passengers could earn and redeem miles for both airlines’ loyalty programs.
  • Freight services: Collaboration on freight operations can increase the efficiency and reach of both carriers.
  • Customer experience and digital innovation: The airlines plan to work together to improve the customer journey and develop innovative digital solutions.

Tony Douglas, Chief Executive Officer of Riyadh Air, said: “Our strategic partnership with Singapore Airlines unlocks significant benefits for our future guests while expanding our network in partnership with the world’s best airline. We see huge potential for strong connectivity in South East Asia and both Australia and New Zealand through the award-winning hub at Singapore Changi Airport, while also providing opportunities for westbound passengers to connect to the Kingdom of Saudi Arabia and the Middle East on Riyadh Air. This relationship is a meaningful and deep collaboration that begins with a comprehensive codeshare agreement and is expected to span a broad range of areas including digital and technology, loyalty and freight.” This collaboration is expected to benefit both airlines. Riyadh Air passengers will have access to SIA’s extensive network in Southeast Asia and the Southwest Pacific, while SIA customers will have greater access to the Middle East through Riyadh Air’s network.

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Goh Choon Phong, Chief Executive Officer of Singapore Airlines, said: “This win-win strategic partnership with Riyadh Air will enable us to offer even more options, improved connectivity and greater benefits to our customers. Together we can facilitate the growth of passenger transport between Saudi Arabia and Singapore, and beyond, through our respective networks, supporting both tourism and business ties. The MoU will also enable us to find ways to work together to improve customer experience and cargo services, and leverage digital tools and solutions, potentially delivering greater benefits for both airlines in the future.”

SIA and Cathay Pacific collaborate on sustainability
In a separate MoU signed on June 5, SIA and Cathay Pacific Airways agreed to collaborate on a wide range of sustainability initiatives. This partnership focuses on advocating the development and use of sustainable aviation fuel (SAF) in the Asia-Pacific region. SAF is considered a crucial tool to reduce the aviation industry’s environmental footprint. The airlines will work together to raise awareness of SAF, promote supportive policies and establish a standardized framework for tracking emissions reductions from using SAF. In addition, they will explore joint procurement of SAF to boost production and adoption. Ronald Lam, Chief Executive Officer of Cathay Group, said: “As part of our collaborative ethos of ‘Greener Together’, we are actively seeking like-minded industry leaders for strategic partnerships in the transition to sustainable aviation. Our partnership with Singapore Airlines aims to accelerate and support the development of the SAF supply chain in the region, fostering a reliable SAF ecosystem to enable the industry to achieve its long-term decarbonization goals. Cathay was one of the first airlines in Asia to set a target of achieving SAF of 10% of total fuel consumption by 2030, and we are taking a multi-pronged approach to contribute to the aviation industry’s transition to a greener future .” includes sharing best practices to reduce single-use plastics, minimize waste and improve energy efficiency in ground and freight operations. This collaboration aims to accelerate the implementation of sustainable solutions within both airlines. This partnership demonstrates SIA’s commitment to achieving net-zero carbon emissions by 2050 and its leadership in driving sustainability within the aviation industry.

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Goh Choon Phong, Chief Executive Officer of Singapore Airlines, said: “Singapore Airlines is committed to embedding sustainability in all aspects of our operations. At the same time, we realize that we cannot achieve our goals alone. Our partnership with Cathay reflects our mutual ambition to enhance collaboration on sustainability initiatives in the Asia Pacific region. Together we will help lay the foundation for a more sustainable aviation industry and ensure that future generations continue to reap the benefits of air travel.”

  • Published on Jun 6, 2024 at 3:50 PM IST

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